Facebook account – tick. Twitter account – tick. LinkedIn account – tick.
Now what? Having active business accounts on social media platforms is a vital way of communicating to current as well potential clients. The trick is strategy. Unless you have a guide for what type of content you want to share and how you want to share it – social media will not result in much success business-wise. Here’s how to put a few ideas in place to get it working for you.
HOW TO GENERATE SOCIAL MEDIA POSTS THAT CONVERT FOLLOWERS TO CUSTOMERS
You love following people and brands on social media but you just don’t know how to get your brand to attracts followers. Here are a few helpful tips to get you going on the right track:
1.) Maintain creative/brand consistency - This is the golden rule across all branding platforms.
2.) Ensure that you make your presence known – add your logo/contact details/hash tag in the content. Obviously, it is common sense not to put your details on someone else’s work – that is just plain plagiarism. But if you do want to refer to someone else’s work credit them accordingly.
3.) Less is more – make sure you don’t overload the post/image with too much text. You will lose the reader. Rather use punchy and relevant wording that stops the reader in their tracks. This ensures that they give your post the time of day and hopefully click ‘follow’.
CREATING A SOCIAL MEDIA STRATEGY THAT IS SUCCESSFUL
Variety is key. You can use a similar filter on images/content but ensure that the actual content is diverse enough that it keeps your followers coming back. Obviously you need to make sure the content is relevant to your brand and your target audience. But using a mix of graphics, photos, quotes and stories makes for an irresistible social media account.
Research trends in your industry and create posts that reflect current trends. You can be super creative here and engage your followers.
So there you have it… Now, you can go out and start creating content-rich posts that your followers will respond to. As you embark on this journey you will also gain a more in-depth understanding of your own brand. Enjoy the ride.